Customer
focus
After years of construction and development, Teway Food has established a nationwide marketing system, forming a marketing structure that is distributor-based, supplemented by customized seasoning solutions, e-commerce, and direct-sale supermarkets.
team
Cooperation
Teway Food has a group of long-term, reputable and highly capable distributors. As of December 2019, we have 1,221 distributors, covering approximately 360,000 retail terminals, 59,600 supermarkets, and 48,000chain restaurants.
Our national marketing network covers 31 provinces, autonomous regions, and municipalities across China. We have established strong market positions in provinces such as Sichuan, Henan, the three northeastern provinces, Jiangsu, Shaanxi, Gansu, Xinjiang, as well as major cities like Tianjin, Beijing, and Shanghai. Meanwhile, regions such as Zhejiang, Jiangxi, and Yunnan are experiencing rapid growth.
marketing
Network
On June 8, the "Da Hong Pao · Great Business" brand strategic cooperation launch event was grandly held at the group's headquarters, where Da Hong Pao distributors were invited in batches to visit Teway. In 2020, the company launched its "dual-brand strategy", strategically segmenting the Da Hong Pao brand and the Hao Ren Jia brand at both organizational and customer levels.
At the launch event, speeches were given by the group's Vice President and General Manager of the Retail Division, Wu Xuejun, the Deputy General Manager of the Retail Division and Head of the Da Hong Pao Sales Department, Xi Zhangtai, and the Product Manager of the Brand Center.These speeches gave distributors a clearer understanding of the development strategy of the Da Hong Pao brand and reinforced their confidence in its future growth.
On May 10, the "May Sales Work Meeting for Sichuan Regional Distributors" of the Retail Division was held at the headquarters of the Group Company, with more than 120 distributor partners from Sichuan Region attending.
The purpose of this meeting was to convey the company's latest strategic layout, sales strategies and market support plan to distributor partners, so as to align ideas, build consensus, and establish a long-term communication mechanism.
The meeting was a great success. Facing the market changes in 2020, we believe our hundreds of distributors will work together to achieve co-creation and win-win results.
This nationwide terminal promotion campaign, from cities to villages, from large supermarkets to farmers' markets, successfully introduced Hao Ren Jia's new brand image to hundreds of millions of consumers.
Through direct product tastings, the festival allowed customers to experience the Hao Ren Jia hot pot's charm firsthand. The rich, fragrant hot pot attracted waves of consumers. Without the need for additional sauces, the aromatic and spicy taste—comparable to restaurant-quality hot pot—captured the hearts and appetites of countless consumers.
Every summer, crayfish becomes an unmissable seasonal treat. The 2020 Hao Ren Jia Crayfish Festival is now in full swing, with its enticing aroma filling supermarkets and stores across the country.
Our distributors, who actively participated in pre-event training and followed through every stage of the festival, have once again demonstrated Teway distributors' exceptional execution and team spirit.
1. Consultative Marketing Services: One-on-one in-depth understanding of the distributors' business structure. We provide tailored consulting services for distributors on business planning, team management, sales strategy, etc.
2. Team Training: Our professional team provide distributors with product, sales skills and other training support.
3. Integrated Marketing Support: We provide a complete set of marketing plans, material support and other supporting plans as well as action plans for product promotion.
4. Market Development: We assist in strengthening weaker markets and building exemplary markets to support distributors' growth.
5. Networking and Learning Opportunities: We create platforms for distributors to exchange knowledge and experiences, building strong distributor alliances for future collaboration.
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