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  • ABOUT haorenjia
    相识Hao Ren Jia



    In May 2000, "Hao Ren Jia" was established in Chengdu, Sichuan Province. Its products are sold well throughout the country and overseas, and are well-known to every household. "Hao Ren Jia" has won many honorary titles such as "China Green Food A-level Product ", "Sichuan Famous Brand Product", "China Well-known Trademark", and has been recognized by consumers for its strict standards and authentic flavors. According to research and statistics from China Condiment Association, Hao Ren Jia has been the national sales leader for four consecutive years from 2019 to 2022*, with a total of 1.3 billion bags sold nationwide, making it the preferred brand for delicious food on Chinese dining tables.


    In 2022, Hao Ren Jia focused on creating a diversified culinary culture for consumers, providing family users with a comprehensive solution from family dining to Chinese culinary culture.


    In 2023, Hao Ren Jia continued to lead the industry by launching a new third-generation thick hot pot base, opening the 3.0 era of the industry.



    *Leading the national sales volume for 4 consecutive years (2019-2022) Data source: China Condiment Association




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    brand history
    品牌历程
    2023.09

    After years of research and development, the "Hao Ren Jia" brand launched a new third-generation thick hot pot base, opening the 3.0 era of the industry

    2021.03
    Became the industry sponsor partner of the first cross-screen interactive music variety show "Praise the Program"
    2021.02
    Became the partner of Dragon TV's three major Spring Festival Galas, namely "Spring Festival Music Festival", "Spring in the East ? Happy Year of the Ox Spring Festival Gala" and "Our Songs Spring Festival Special"
    2020.10

    Upgraded cooperation, exclusively sponsored Jiangsu Satellite TV's "If You Are the One" and Oriental Satellite TV's "Dragon Theater"


    2020.07
    Joined hands with Jiangsu Satellite TV and became the third quarter partner of "If You Are the One"
    2020.06
    "Non-Spicy Soup" Hot Pot Base series launched
    2019.05

    The VI of "Hao Ren Jia" was fully upgraded to present a more fashionable, modern, and friendly brand image

    2017.05

    "Hao Ren Jia" Handmade Hot Pot Base launched

    2014.07

    "Hao Ren Jia" Chicken Powder won title of the 11th Famous Brand Product

    2011.12

    "Hao Ren Jia" was recognized as a "Famous Trademark of Sichuan Province"

    2009.12

    "Hao Ren Jia" Sichuan-flavor compound seasoning was recognized as a Sichuan Famous Brand Product

    2006.03

    Film and television star Tao Hong endorsed the entire series of "Hao Ren Jia" brand products, spreading Sichuan's authentic cuisine with the positive star effect

    2000.05

    Successfully developed and put into production the "Hao Ren Jia" series of products

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